2025 SEASON CAMPAIGN • 2025 SEASON CAMPAIGN • 2025 SEASON CAMPAIGN • 2025 SEASON CAMPAIGN •
2025 SEASON CAMPAIGN • 2025 SEASON CAMPAIGN • 2025 SEASON CAMPAIGN • 2025 SEASON CAMPAIGN •
For the Barbican’s 2025 season, I worked as lead designer on the Royal Shakespeare Company’s productions of Wendy & Peter Pan and Twelfth Night, delivering a cohesive printed and digital campaign across London and the theatre environment.
THE CHALLENGE
The campaign needed to work with highly detailed, visually busy artwork, including patterned backgrounds, critical reviews and multiple logos; while remaining clear, legible and impactful across a wide range of formats. The title treatment had to cut through without competing with the imagery, and the system needed to scale seamlessly from large-format OOH to in-theatre materials.
THE RESULT
A restrained, typography led approach that brought clarity and hierarchy to complex layouts. By stripping back the type and using a clean sans serif treatment, the production titles, authors and directors were given space to breathe while allowing the artwork to remain the hero. I led the full rollout of the campaign across OOH, large-scale print, social media and supporting assets, delivering a consistent and confident visual presence throughout the season.
SERVICES
CAMPAIGN DESIGN
PRINT & OOH
TITLE TREATMENT
ARTWORK ROLLOUT
SERVICES
CAMPAIGN DESIGN
PRINT & OOH
TITLE TREATMENT
ARTWORK ROLLOUT
More Work
More Work
More Work
More Work
More Work
More Work
More Work
More Work
More Work
More Work
More Work
More Work
For the Barbican’s 2025 season, I worked as lead designer on the Royal Shakespeare Company’s productions of Wendy & Peter Pan and Twelfth Night, delivering a cohesive printed and digital campaign across London and the theatre environment.
THE CHALLENGE
The campaign needed to work with highly detailed, visually busy artwork, including patterned backgrounds, critical reviews and multiple logos; while remaining clear, legible and impactful across a wide range of formats. The title treatment had to cut through without competing with the imagery, and the system needed to scale seamlessly from large-format OOH to in-theatre materials.
THE RESULT
A restrained, typography led approach that brought clarity and hierarchy to complex layouts. By stripping back the type and using a clean sans serif treatment, the production titles, authors and directors were given space to breathe while allowing the artwork to remain the hero. I led the full rollout of the campaign across OOH, large-scale print, social media and supporting assets, delivering a consistent and confident visual presence throughout the season.
SERVICES
CAMPAIGN DESIGN
PRINT & OOH
TITLE TREATMENT
ARTWORK ROLLOUT