SCOTTISH CYCLING EVENT CAMPAIGN • SCOTTISH CYCLING EVENT CAMPAIGN • SCOTTISH CYCLING EVENT CAMPAIGN
SCOTTISH CYCLING EVENT CAMPAIGN • SCOTTISH CYCLING EVENT CAMPAIGN • SCOTTISH CYCLING EVENT CAMPAIGN
Étape Caledonia is a mass-participation cycling event set in the Scottish Highlands. I worked as part of the design team delivering the campaign across a wide range of touchpoints, from digital communications to race-day environments.
THE CHALLENGE
The campaign needed to work consistently across both digital and physical formats, from pre-event communications to large scale on-site materials. Designs had to remain clear, legible and high impact in outdoor conditions, while maintaining a cohesive look across everything from medals to barriers.
THE RESULT
A coordinated suite of assets spanning digital, print and environmental applications, including race-day barriers, medals and promotional materials. By maintaining consistency across all touchpoints, the campaign delivered a strong, recognisable visual presence throughout the event experience, from initial sign-up through to the finish line.
SERVICES
CAMPAIGN DESIGN
PRINT & DIGITAL
EVENT COLLATERAL
LARGE-SCALE ENVIRONMENTAL GRAPHICS
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Étape Caledonia is a mass-participation cycling event set in the Scottish Highlands. I worked as part of the design team delivering the campaign across a wide range of touchpoints, from digital communications to race-day environments.
THE CHALLENGE
The campaign needed to work consistently across both digital and physical formats, from pre-event communications to large scale on-site materials. Designs had to remain clear, legible and high impact in outdoor conditions, while maintaining a cohesive look across everything from medals to barriers.
THE RESULT
A coordinated suite of assets spanning digital, print and environmental applications, including race-day barriers, medals and promotional materials. By maintaining consistency across all touchpoints, the campaign delivered a strong, recognisable visual presence throughout the event experience, from initial sign-up through to the finish line.
SERVICES
CAMPAIGN DESIGN
PRINT & DIGITAL
EVENT COLLATERAL
LARGE-SCALE ENVIRONMENTAL GRAPHICS
Étape Caledonia is a mass-participation cycling event set in the Scottish Highlands. I worked as part of the design team delivering the campaign across a wide range of touchpoints, from digital communications to race-day environments.
THE CHALLENGE
The campaign needed to work consistently across both digital and physical formats, from pre-event communications to large scale on-site materials. Designs had to remain clear, legible and high impact in outdoor conditions, while maintaining a cohesive look across everything from medals to barriers.
THE RESULT
A coordinated suite of assets spanning digital, print and environmental applications, including race-day barriers, medals and promotional materials. By maintaining consistency across all touchpoints, the campaign delivered a strong, recognisable visual presence throughout the event experience, from initial sign-up through to the finish line.
SERVICES
CAMPAIGN DESIGN
PRINT & DIGITAL
EVENT COLLATERAL
LARGE-SCALE ENVIRONMENTAL GRAPHICS