NATIONWIDE FUNDRAISING CAMPAIGN • NATIONWIDE FUNDRAISING CAMPAIGN • NATIONWIDE FUNDRAISING CAMPAIGN
NATIONWIDE FUNDRAISING CAMPAIGN • NATIONWIDE FUNDRAISING CAMPAIGN • NATIONWIDE FUNDRAISING CAMPAIGN
Swimathon is a nationwide fundraising event supporting Cancer Research UK. I designed a suite of printed campaign assets used across venues and communities throughout the UK.
THE CHALLENGE
The campaign needed to feel inclusive, motivating and recognisable at scale, while working across a wide range of formats and local contexts. Assets had to balance emotional impact with clarity and practicality for organisers, volunteers and participants.
THE RESULT
A cohesive set of printed materials including advertisements, leaflets, event T-shirts and medals. Having refreshed the brand guidelines, I ensured consistency across all outputs while creating designs that felt celebratory, accessible and community-focused, helping bring the event to life nationwide.
SERVICES
PRINT CAMPAIGN DESIGN
EVENT COLLATERAL
LARGE-SCALE ROLLOUT
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Swimathon is a nationwide fundraising event supporting Cancer Research UK. I designed a suite of printed campaign assets used across venues and communities throughout the UK.
THE CHALLENGE
The campaign needed to feel inclusive, motivating and recognisable at scale, while working across a wide range of formats and local contexts. Assets had to balance emotional impact with clarity and practicality for organisers, volunteers and participants.
THE RESULT
A cohesive set of printed materials including advertisements, leaflets, event T-shirts and medals. Having refreshed the brand guidelines, I ensured consistency across all outputs while creating designs that felt celebratory, accessible and community-focused, helping bring the event to life nationwide.
SERVICES
PRINT CAMPAIGN DESIGN
EVENT COLLATERAL
LARGE-SCALE ROLLOUT
Swimathon is a nationwide fundraising event supporting Cancer Research UK. I designed a suite of printed campaign assets used across venues and communities throughout the UK.
THE CHALLENGE
The campaign needed to feel inclusive, motivating and recognisable at scale, while working across a wide range of formats and local contexts. Assets had to balance emotional impact with clarity and practicality for organisers, volunteers and participants.
THE RESULT
A cohesive set of printed materials including advertisements, leaflets, event T-shirts and medals. Having refreshed the brand guidelines, I ensured consistency across all outputs while creating designs that felt celebratory, accessible and community-focused, helping bring the event to life nationwide.
SERVICES
PRINT CAMPAIGN DESIGN
EVENT COLLATERAL
LARGE-SCALE ROLLOUT