Hilton Hotels is one of the world's most recognised hospitality brands, operating across three tiers in the UK: Hilton, Hampton by Hilton and Hilton Garden Inn. Known for a premium, understated guest experience, Hilton's visual identity reflects the same values - refined, consistent and confident.
To celebrate a nationwide partnership between Just Eat and Hilton Hotels, the brief was to design a suite of materials promoting an exclusive food delivery discount for hotel guests across select Hilton, Hampton by Hilton and Hilton Garden Inn in the UK.
The creative challenge: two brands with almost nothing in common visually. Hilton's aesthetic is premium and understated. Just Eat's is bold, orange and impossible to ignore. The work had to feel at home in a hotel environment without burying the Just Eat offer so far into Hilton's palette that it stopped working as a promotional piece.
The approach was to lead with Hilton's tone and let Just Eat's identity come through selectively, using its recognisable elements as accents rather than the dominant voice.
The campaign ran across hotels in the UK, with placements strategically positioned near major coworking spaces and business hubs, putting the work directly in front of the exact audience JEfB needed to reach.
