Just Eat for Business is the workplace arm of Just Eat, helping companies feed their teams through a managed food delivery platform. With a presence across thousands of UK businesses, JEfB sits at the intersection of food, culture and the workplace, making it a brand that needs to work as hard in a LinkedIn feed as it does on a digital billboard.
Q1 is the most commercially significant period for JEFB's clients with budgets reset, teams return, and a collective energy that doesn't last long. The brief called for a creative shift: away from functional food messaging and toward something more emotionally resonant. Food as the reason people actually want to come back to the office.
Working within the existing Just Eat for Business brand guidelines, the focus was on delivering a visual refresh that could carry the campaign's existing messaging, "Ambition. Fueled." and "Skip the Coffee Run." across a new set of formats while giving the assets a stronger creative direction.
The campaign ran across digital out-of-home screens throughout central London, with placements strategically positioned near major coworking spaces and business hubs — putting the work directly in front of the exact audience JEFB needed to reach. The map above shows the full distribution of screen locations across the city.
