KOVA was built on a simple observation: most people spend more time choosing a moisturiser than they do choosing a supplement. Founded on the belief that what you put inside your body should be as considered as what you put on it, KOVA makes vitamins for people who care about their health without the noise of the wider wellness industry. No unnecessary ingredients, no overcrowded formulas, no promises that can't be backed up. Just the things your body actually needs, made properly.
KOVA approached us to build a brand world that reflected the seriousness of their formulations without feeling clinical or cold. The brief was to position them in the beauty and supplement space simultaneously, appealing to a consumer who is as likely to shop at Space NK as they are to read an ingredient label. The creative direction spans packaging, campaign photography, digital and out of home, with a visual identity built around restraint, confidence and a hero colour that cuts through category conventions.
A brand identity and campaign system that sits credibly alongside established names in the premium supplement space. Packaging that works as hard on shelf as it does on social. Photography art direction that feels editorial without losing accessibility. And a tone of voice that is direct, unshowy and confident enough to let the product speak for itself.
